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Author: Martijn Van De Wiel



For more then ten years, industrial- and spacial designer Martijn van de Wiel has helped ambitious brands and organizations develop their vision and create meaningful products and experiences. With Popsoda, the studio he founded in 2003, he helps clients to stand out by transforming ambition into tangible solutions and aspirational designs.

Martijn began his career working for industrial design agencies like Design Continuum in Milan, Springtime in Amsterdam and Sundberg Ferar in Chicago. In 2001 he came back to the Netherlands to team up with like-minded creative entrepreneurs to design eye-catching sets, stands and interiors for clubs, brands and organizations.

In 2002 he started lecturing and coaching Industrial Design students at The Hague University of Applied Science. As a mentor and teacher, Martijn often draws from his professional experience and always strives to set an example to inspire and bring out the best in his students.

Martijn has been a guest lecturer and a workshop leader on the subject of sketching and design at Javeriana University and Los Andes University in Bogotá, Colombia, Zhejiang University in Hangzhou, China and Umeå University, Sweden.

In 2010 he founded Make it Tuesday, a consultancy focussed on transformation of organizational culture and identity through the effective design of space.

Martijn holds a bachelor's of science in Product Design from The Hague University of Applied Sciences and was enrolled in two terms of the Product Design program at Art Center College of Design, Pasadena, CA, as part of their special student program.